Smartphone development is witnessing the fastest growth than compared to any other technological advancement. Google Play consists of 2.2 million apps whereas Apple’s App Store holds 2 million apps. This is no sooner going to slow down. Apps are built for various devices and for different purposes. For smart cars, wearable devices connected homes and much more. Many companies are implementing apps for tracking employee attendance, leave application and their performance.
Now let’s check out the key mobile app development trends in 2017:
- Increase in the usage of location-based services (LBS)
With the ease of use of GPS feature in all the smartphones, LBS services will enjoy a great boom in the upcoming year. It will gather real-time information or deals based on the user’s whereabouts.
- Utility apps integrated with Augmented Reality (AR)
Applications that use augmented reality (AR) have long seen as something fanciful or promotional. But over time, a significant number of applications have begun to use AR. With the addition of wearables, AR tools can be used more efficiently and productively than ever before. In this context, the recognition of words or phrases is something that can capitalize on messaging applications and the like. If someone publishes a video, text or audio with a specific phrase, you may receive a related actionable item can pop up.
- Android Instant Apps will become a common trend
The concept of “run only when needed” could change the application industry. “Google recently announced their instant applications that run Android apps to work immediately, these applications should not be downloaded or installed; a single tap is enough. The concept of ““run-only-as-needed” could change the application industry.
Imagine yourself and then have a similar to the results page, which can be run immediately without any installation application. No need to wait for it, no need to install to download, use data and optimal use of all that storage space on the phone for storage. These applications are usually lacking air currents with some advanced features. But they are perfect for quick vision and experience.
- Embedded AI within apps will become the norm
Imagine a picture that changes dynamically according to your moods or situations. More developers are building machine learning and AI into their apps. The implications are huge. While photo filters are relatively easy to create, developers could soon start devising innovative ways in which self-learning apps could customize what they display to users based on their personal preferences or location-specific data. Also known as neural networks, such services can soon shift from data centers to everyday devices such as cameras, phones, and IoT-enabled devices.
- IoT app integrations will continue unchallenged
The IoT industry is in the midst of a major boom right now, and apps that cater to IoT and integrate the best will ride the wave the strongest. Companies in the fields of health, education, security, smart homes, automobiles and more have all started experimenting and integrating with IoT advancements so keeping that in mind during the development of apps will be a good move in 2017.
For developers, such integrations will involve the usage of complex mobile platforms and enterprise backend infrastructure that can communicate and share data between all devices. Data analytics also becomes key here since all the data that is stored and shared needs to be accessed easily and efficiently.
Popular Content Marketing Tactics in 2016
In 2016, “Me-to-You” approach in Content Marketing will gain the interest of many brands. Google’s Knowledge Graph will enable many content marketers to write for users rather than for search engines using interactive content like GIFs. The introduction of artificial intelligence (AI) in content marketing will cause a paradigm shift in the content generation happening this year.