If you are running an ecommerce business, it is wise to invest in mobile app development. Now 30% of the online purchases happen through a retail app. By building an app for your business doesn’t mean that your revenue will shoot soon. Whereas it will help you to understand the consumer behavior and push your deals according to the nature of their purchase behavior. Here you can go through five major features that make users interested in your retail app and place the purchase through it:
Multiple Device Compatibility
It will be boring to repeatedly ay that your website should be mobile responsive. It should be compatible with almost all the device screens of mobiles and tablets. All the marketers, developers and designers should be aware of the mobile layout and design your mobile website accordingly. There are two kinds of design branches; fixed and fluid and many are unaware of the fluid design. Fixed design may or may not fit to all the device screens. It may be fine on an Android device but typography and certain elements may be distorted in another device with different screen size. Though aesthetics is an important element for retail apps, it is not advisable to opt for fixed design.
In the case of fluid design, typography, text, and images will adjust in accordance with the screen size of the respective device used by the consumer. This will help in maintaining the aesthetics of your app design.
Filter and Sort Option
While developing an app, the developer and the designer should think from the customer perspective. What are the various categories under which they search the product and what all varieties of products are available? Customers can narrow down the products using filter option and easily sort the desired product lists.
Detailed Product Description
The product page should have all the details related to the product. It should showcase the product with a high-resolution image, pricing details, product features, 360-degree view, upselling and cross-selling displays. Cross- selling simply means that you need to show the related product along with the product. For example; you can display mobile back cover along with the mobile phone. Upselling means you can show the products which are similar in the searched product but falls under branded, high priced category.
When you have a high-resolution image, make sure that it loads faster. Choppy images will lose the interest of your customers and increased loading time can be annoying too. Also, the navigation from one page to another should be easy and fast. Make noticeable call-to-action (CTA) buttons for better sales through your app.
Two tap check-out
Purchase decision should not be delayed through multiple taps. But you cannot replace the need of multiple taps while gathering the customer details and making the payment. It is wise that you don’t delay the purchase decision by the number of clicks and navigations. For example; if you check Amazon app, they have Buy Now button which takes the customer to payment page within a single click. This will improve the sales happening through your ecommerce app.
Payment Gateway Integration
Most of the people prefer online payment using credit or debit cards. It’s because many banks are granting certain offers and cashback features to the customers while they make their credit or debit card payments. Also, in India due to demonetization, many have opted for plastic money transactions over cash-on-delivery. So it is important that you use secure payment mode happening through your app. It is advisable to integrate payment gateway offered by Paypal, Paytm, Stripe etc. to your application.
If you keep all these aspects in mind, it is not hard for you to generate business through your app. Also, you can send customized push notifications to your customers to evoke interest in them to visit your app quite often.
Contextual eCommerce shopping trends
In 2016, digital marketers are aiming at providing the best data to customers on-time. Contextual offers are based on time, location, behaviour and searches done by the customer. The convenience of the offers are more valuable to them. Autoplay videos, gif images and banner ads would make the eCommerce marketing more trendy and subtle this year.