Why marketing of mobile app is important for your business development & growth?

Why marketing of mobile app is important for your business development & growth?
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Mobile applications are as effective as its scope. It is the reality of marketing, no matter the quality of your campaign, it’s the service that makes it a success. To ensure that your mobile application gives ROI, it is important to invest in a well-designed marketing strategy. The marketing of your business app is as important as its development phase.

Marketing of mobile app

Marketing of mobile app

Here are some of the factors to be considered before you make a marketing plan for your application:

Audience Analysis

If you have not identified your core audience, you will never reach its sales target. The first thing is that the application should be designed for the target customers. So, a thorough analysis of the market and the scope of your mobile app should be known.  

Here are some factors to be considered:

  • Age
  • Interests
  • Tech-Savviness
  • Industry

Never Ignore Keywords

Visibility in the app store is a major factor to get maximum downloads. Usage of keywords can help in this process. At least 63% of iOS users search for biological applications, and a huge 83% of all iOS applications are “zombie applications” that are basically invisible in organic search of App Store. These statistics underscore the importance of keyword research and optimization. Your mobile app should be aimed at attracting organic traffic to your site. It would be possible by examining industry trends and keep abreast of the optimization strategy of app store.

Build an Online Presence

Strengthen the online presence of your application as much as possible, emphasizing its website and integrate it into their other marketing channels. You can even go for the creation of a complete website for the application itself. These are some of the most detailed facts to be considered as follows:

Landing page: Dedicate a page on your website front-end for your mobile app. It includes links to downloads or you can scan the QR codes that take visitors directly to the App Store list. Focus on customer benefits such as cost savings and insider trading products in addition to the simple listing of features. Screenshots and promotional videos are big selling points as well.

Blog articles: Send regular updates to show the taste of your business blog. After launch, continue to share the latest updates on features and ideas of the users to capture the attention of new customers.

Flags: Web design banners with links that carry essential information and links through content to an action, such as the download link or release blog application.

Emails: Add periodical update to the email application for mobile campaigns. You can delete the content of your landing page and restate it for the smooth running of the marketing campaign.

Plan App Launch

Put your app’s launch day on the calendar and start advertising its “App official release” for current and potential customers. Create a media buzz around social media, promising exclusive offers and puzzles on shipping away. When launch day comes, offer special deals to the first user downloads. Before you come to know about it, you will have hundreds of customers with your application in their hands.

Listen to your Customers

In the early stages of the release of the application, listen carefully to customer feedback. It helps to understand a form of application response or the user interface of the website. Read the regular review on App Store and ask loyal customers’ positive reviews. Pay attention to the most common complaints. Keep communication channels open in the long run, so you can continue to review and improve the performance of your application and ultimately provide a better service to the user.

Consider Videos

Videos are a great way to demonstrate the implementation capacities of your application. They go beyond the experience provided by the words and images. A real insight into the user experience can be portrayed well through a video. Create a short promotional video on the user interface of the application but avoid the production of poor quality videos. With short, clear videos, you can popularize your application on sites like Facebook, Twitter, Instagram, and Vine. At all costs, no video is better than poor quality video, and if you do not have the resources to devote to this, then you’d better stick to print ads or social media marketing. The clip may not go viral, but it is likely for your apps to get downloads and add a dose of professionalism along the way.

These are the major aspects to be considered before marketing the business app developed for business enrichment. Make your customers aware of the latest developments you have made to provide a better experience to your customers.

Mobile App Security

Ensuring the security of mobile applications is crucial as many instances of hacking has happened in 2015. Several confidential and personal information are stored in apps which hackers are looking forward to take for themselves. Reports revealed that many apps couldn’t pass basic security tests. Therefore in 2016, Google and Apple are working hard to ensure that the apps built on Android and iOS could breach further hacks and data breaches.

Chatbots are defining an effective self-service framework.

Chatbots have proven to design a more effective self-service framework which provides the users or customer with personalized responses to their queries in real-time. Initially, bots were largely used in messaging apps like Facebook, Slack, Skype etc. However, advancements in AI have made it easy for organizations to integrate chatbots into their native mobile apps. One of the biggest advantages of chatbot application in mobile apps is that with each user interaction, the app will only become more accurate in delivering results. Chatbots can significantly improve the functionality of mobile apps and they have proven this in the last few years.


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