Mobile Apps for small business, branding – marketing – growth

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Mobile Apps for small business, branding – marketing – growth
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Creating a brand name for itself is what every organization wants. Branding is a way of prospering and increasing the business and at present mobile apps provides a tremendous platform to do so. Online business promotion could be rightly implemented through developing a mobile app for the business. A mobile app serves numerous purposes like branding, marketing, customer retention and customer satisfaction. With people across the globe, preferring to search information through the touch of their finger, mobile app development has become the need of the present business. It is specifically beneficial for small business. The small business owners can now think of reaching out to more people without spending a lot of money on advertisement. Mobile apps for small business have taken the role of branding, marketing and growth for these organizations. Investing in mobile application development or hiring mobile app developer today is a smart move for ones business and a step to delight the customers.

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Mobile Apps for Small Business

Mobile Apps for Small Business

Enterprise Mobile App Development

Related: Hire Mobile Application Development Company

Mobile phones have become a part of human life on the earth and the community of your customers cannot be an exception. Its proliferation in short span of time, it’s still continuing, is a great phenomenon. Mobile phones apps have influenced many sectors like news and business. Small businesses just cannot ignore that small device in its customer’s pockets, lest they put their future growth at risk. It’s worth putting resources together to find a best mobile app development company, which brings your idea to reality. 

Mobile applications are fast becoming an integral part of the modern life, mobile application development has come to play a significant role in running a small business. Mobile apps are the tools to convey the information for small business and companies to their clients. After developing mobile app, small firms can target local clients or international customers and make offers about their services. Mobile apps are used for communication, client feedback, assessment and also for a campaign. 

Related: Android Application Development Company

This upsurge in mobile app use reflects in many fields like travel booking, for example, the per cent of users who booked travel products or services on tablets and smartphones at least once in the past 12 months was 25% in April 2014, and expected to reach 30% next year. In the coming months, more and more people will be booking their flights and hotels through the apps of travel operators. The travel booking apps provide them convenience, flexibility, discounts and special offers, the facilities which gradually drag them away from the conventional ways of booking.

Mobile Apps for Business

Mobile Apps for Business

When your small business is deciding to have a mobile app, your current business approach, your call-to-actions, your competitors, and your team’s mobility all have to be considered in depth. First we’ll see how a mobile application development can add value to your business.

  • Busy customers are likely to engage with localized brands. You need a mobile strategy to get leads from them. 
  • A mobile app is an invaluable channel to provide customer support instantly. With an app you can introduce new routes of communication and delivery directly from the app. 
  • App will help you to know how customers are using your products and services and their likes and dislikes about them. With a well-designed app, you can gather information on your customer’s profession, location, spending limits, and much more. You can use this when tailoring communications and potential offers to them. App is a great tool to monitor and analyze customer behavior. 
  • Mobile apps development can bring you new customers who will find you in their generic searches in app stores. When they download your app, the small world of your products or services is open wide before them to buy.
Mobile Apps for Business

Mobile Apps for Business

Thus, a mobile app presents you better solutions for your customers as well as your business. It’s an opportunity for growth and you have to grab it at the earliest.

Related: What is Cross Platform App Development

Small businesses are increasingly summoning apps from outside mobile app development companies. One must choose a long term partner, which can not only develop a robust app but could also promote it across search engines.

In 2017, search engine results will showcase video ads

Google has started showing videos in the search results. In 2016, it plans to show video ads too. Social media websites like facebook and twitter have already taken the step to show autoplaying videos to the users. It is predicted that the mobile apps will show in SERP table too. It is expected that this recent innovation can take mobile apps for optimization of fine-tuned mobile search.

Author is a senior business analyst and an expert in native mobile app development.


In 2019, custom mobile app is a must for your brand.

It is not just the biggies like Amazon, Alibaba and Flipkart, who want to increase user experience and hence sales through their own mobile applications. Now even the smaller players including the local businesses want to have their own apps created according to their requirement. So, besides the traditional industries like healthcare, insurance, fitness, e-commerce and fintech, businesses as varied as food delivery, organic products, laundry services, plumbing, bespoke tailoring, handbags and accessories designing, etc. will want their own mobile apps suited specially to their niche customers.

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