Indian mobile app development companies are setting the world a buzz as lots of offshore app development contracts moved to India over last 3 quarters. Mobile apps have taken the whole world by storm in a very short span of time. Apart from USA, Singapore – India is seeing great growth in terms of usage of apps and deployment as well. But have you ever wondered how apps are developed or what is the cost developing mobile app!!! Mobile app development process is a complex one involving many stages. Everyone can’t just build an app.
App development companies in India are working on turnkey contracts, which is build, support and transfer. A typical app development team comprises a designer, developer, account manager, product manager, and tester. A designer works on the visual content that is coded into the project. An account manager coordinates with the clients and product manager for smooth running of the project. Product manager ensures that app is built implementing the ideas and request of the client. Finally, tester shows the green flag for the app launch. Mobile app development is a complex process involving several stages like conceptualization, planning, designing, development, prototyping, testing and deployment. We will not go deep into the mobile app development process here. Rather let’s focus on the app development cost. As per the current market, mobile app development cost in native environment may vary US$10,000 to US$200,000. There are several factors that affect the overall cost of app development. The factors that affect the price of a mobile app are:
- Mobile Platform Cost
- Email Login
- Geo Location
- Customer User Interface
- User Profiles
- Task List
- 3rd party API integration
- CMS (content management system)
- Backend Services
- User Administration
The cost of mobile app development goes up with the integration of more features like social media login, active directory integration, navigation, dash board, collect analytics, gallery, screens, second language, sharePoint document library, Windows Intune MDM and many more.
Mobile app development cost also depends on the size and reputation of the agencies or companies where it is developed. An app designed and created by a big and reputed company costs approximately $500,000 to $1,000,000. Whereas, mobile app developed in an agency is priced around $150,000 to $450,000. And a mobile app created by a start up or small company carries a lower price tag of around $50,000 to $100,000. However, the cost of smartphones and tablet apps that have complex user interface is priced between $250,000 and $1,500,000. Cost of mcommerce app may start from 10,000$ as many ready to use apps are available in this segment. Mobile commerce is one of the fastest growing vertical as of now in mobility.
Moreover, the cost of an app is also influenced by the type of the operating system for which it is developed. App development for iOS operating system takes more time and dedication compared to apps developed for other operating systems. Therefore the cost of iOS apps is high and so is the app development for Windows operating system. The cost of app development also varies when it is developed for multiple platforms. Some apps are compatible both for iOS and Android platform. The budget for this type of app development is estimated earlier in the planning phase.
Given below is the cost estimation of iPhone apps for different types of projects:
- Simple and table based app – $1,000 – 4,000
- Database App (native) – $8,000 – $50,000
- Games – $10,000 – $250,000
The given list shows the cost involved for integrating additional features in an app:
- In-App Purchasing – $1,000 – $3,000
- Web Services – $1,000 – $5,000
- Game Center – $1,000
- Share Capabilities – $500-$1,500
- SDKs and like Chartboost – $50-$200
Having mentioned all the factors that influence app development cost, it is all important to state that the cost of app development doesn’t ends here. Even after the launch of an app, cost of maintaining an app is also involved. Frequent updates, downstream version testing and bug fixing are some of the aspect of app maintenance that also affects the budget of app development.
Mobile apps are no longer just a simple application. Today, big business ventures are relying on mobile apps. Whether it is retail, travel and tourism, health care or ecommerce industry, every sector is making good revenue out of mobile app. It is evolving everyday and expected to bring in more technological marvels in the mobile podium which will transform our life for better.
Mobile App Marketing Trends in 2016
In 2016, it is expected that leading marketers would fully integrate mobile marketing to their business strategies. These marketers will be able to measure the use of mobile across various channels. It will provide an opportunity for the marketers to differentiate their brand from the competitors. This infact is helping mobile marketers to increase their investments in mobile initiatives. App development companies in UAE, Saudi Arabia and whole middle east region are witnessing this transition.